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Hello, i am Hector Bustillos

A Marketing Specialist & Designer Based in the UK

Learn More about me:

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A little Intro About me

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With over 7 years of experience in content, digital, email, and event marketing, I am the Marketing, Branding and Events Manager at LGBT Great, a global organization that aims to increase diversity and inclusion in the financial services industry. I develop and execute diversity, equity, and inclusion(DEI) marketing strategies that support LGBT Great and Ocean Partnership’s KPIs and brand narratives globally, integrating go-to-market strategies into social media campaigns, in-person/online events, webinars, and email marketing.

I also leverage my background in UX/UI, industrial, product and graphic design to create innovative and user-friendly solutions that enhance the brand identity and user experience of LGBT Great and its corporate members. I have successfully delivered engaging and impactful campaigns that showcase the value of LGBT+ talent and leadership in the sector, securing over 1.2K attendees for over a dozen events and increasing LinkedIn followers by 1,500 organically within 10 months. My passion is to use my marketing and design skills to promote social and environmental causes that align with my values and vision. I am always eager to learn new skills, collaborate with diverse teams, and explore new opportunities to make a positive difference in my community

Higher Education

Simon Fraser University

Academic Focus

UI/UX Design & App Development

Career path

Marketing

Fluent in both

English & Spanish

Let’s cover the basics

Where I Started

I grew up in Vancouver, BC, and studied UX/UI design at Simon Fraser University. I am passionate about marketing and design, and I have worked in various industries such as mattress manufacturing, Footwear and orthotics, non-for-profits and educational institutions.

my work strengths:

Marketing Automation
Engagement Strategies
Branding & Design
UX/UI Design

Career development

Why I chose marketing

Genuinely, I enjoy the creative process of developing and executing marketing campaigns. All the way from, brainstorming and researching to asset creation, testing, and publishing. Having a background in app development and product design allowed me to understand the importance of preparation and research, and how it is vital for a successful marketing campaign.  Knowing your target audience, establishing goals, and creating tactical plans provide clarity and a clear vision of the project to team members and stakeholders.

Work Experience

My career through the years

July, 2023 - December, 2023
LGBT Great
Head of Marketing
July, 2023 - December, 2023
September, 2022 - July 2023
LGBT Great & Ocean Partnership
Group Marketing & Branding Manager
September, 2022 - July 2023
February, 2021 - May 2022
Restwell Sleep Products
Marketing Manager
February, 2021 - May 2022
October, 2019 - May 2022
Hectoor Creative Studio
Marketing Specialist
October, 2019 - May 2022
August 31, 2018 - March, 2020
Kintec: Footwear & Orthotics
Digital and Social Media Assistant
August 31, 2018 - March, 2020
September, 2017 - August, 2018
Simon Fraser University | Diversity, Equity, and Inclusion
Digital Content Coordinator
September, 2017 - August, 2018

Software Competencies

softwares i am proficient in

Most Recent Marketing Experience.

Head of Marketing at LGBT Great

In September 2022, I embarked on an exciting new chapter in my career journey, joining LGBT Great as the Group Marketing and Branding Manager. This role marked a significant milestone as it was not only my first international job experience but also an opportunity to make a meaningful impact in the dynamic financial services industry. LGBT Great, a pioneering startup, is dedicated to advancing LGBTQ+ inclusivity and diversity within the financial sector.

marketing experience (b2B)

Restwell Sleep Products. A lesson towards better sleep

Restwell Sleep Products is a mattress manufacturer and wholesaler located in British Columbia, Canada. A family-run business with over 30 years in the industry, and over 150 retail partners, Restwell is the leading manufacturer of mattresses in Western Canada.

At Restwell, I had the opportunity to coordinate multiple digital marketing campaigns, implement new branding guidelines,  and revamped its corporate website. Browse through completed projects and more. 

swimming against the current

10 things I learned from Starting My Own Business

After graduating from university, I decided to start my journey into self-independence and financial freedom. For over a year, I took the role of marketing specialist and designer for over seven businesses and coordinated multiple marketing campaigns to improve their sales, website traffic, customer reach and branding.

Here is my journey, the obstacles that I encountered and how I went about solving them.

key learnings from my passions

How embroidery made me better at marketing

I have explored many hobbies to better myself. And through many years of exploration, I have found that machine embroidery has brought me the most joy and personal satisfaction of them all.

With my skills in marketing and design, I decided to turn this new passion of mine into a business and achieve the passive income every millennial desires.  

Oh, Hello!

I hoped this page provided an insight about who I am and my career. If you like to get in contact with me.
Here are my social links.

Testimonials & Reviews

My work speaks for itself

Mary C.
Mary C.
Lead Designer at Kintec
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Hector is a fountain of creative ideas. His openness and resourcefulness has led him to build up a vast array of skillsets including videography, graphic design, and digital marketing. He has proven to be dependable from start to finish of any creative project and always do so with a generous dose of infectious positivity.
Jonathan W.
Jonathan W.
Principal Engineer at Sovereign Engineering
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Hector was quick to understand our industry and our image; we are incredibly pleased with the modern logo and branding he developed and will continue to use him for our marketing needs. ‎‎‎‎‎‏‏‎
Michelle C.
Michelle C.
Principal Consultant at Markfor Group
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After Hector was brought on as my replacement at Canadian Mattress Recycling, I contracted out a design project to Hector that was related to my marketing consultancy because he was a great fit for the task. I thoroughly enjoyed working with Hector and appreciate his creativity as he went above and beyond to produce great illustrations...
Chantal P.
Chantal P.
Etsy Customer
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I am very satisfied with the quality of the patterns. I embroidered T-shirts to make a birthday gift.
Brenda S.
Brenda S.
Etsy Customer
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This seller is the bomb. The design was too small, and though I hadn’t realized until after purchase- he reached out to ME to see if he could do anything. He sent me the files in the size I needed! Excellent service! I got them on time to add to my quilt project! Such great customer service! Ver personable!
Caroline S.
Caroline S.
Etsy Customer
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I used the designs to embroider tshirts for a gemstone themed birthday party. They stitched out so perfectly!
Gayle R.
Gayle R.
Etsy Customer
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Very easy transaction, quick download and stitched perfectly. Will definitely be a repeat customer.
Lea W.
Lea W.
Etsy Customer
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Very nice design. Could be embroidered perfectly.
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