With over 6 years of experience in content, digital, email, and event marketing, I am the Marketing, Branding and Events Manager at LGBT Great, a global organization that aims to increase diversity and inclusion in the financial services industry. I develop and execute diversity, equity, and inclusion(DEI) marketing strategies that support LGBT Great and Ocean Partnership’s KPIs and brand narratives globally, integrating go-to-market strategies into social media campaigns, in-person/online events, webinars, and email marketing.
I also leverage my background in UX/UI, industrial, product and graphic design to create innovative and user-friendly solutions that enhance the brand identity and user experience of LGBT Great and its corporate members. I have successfully delivered engaging and impactful campaigns that showcase the value of LGBT+ talent and leadership in the sector, securing over 1.2K attendees for over a dozen events and increasing LinkedIn followers by 1,500 organically within 10 months. My passion is to use my marketing and design skills to promote social and environmental causes that align with my values and vision. I am always eager to learn new skills, collaborate with diverse teams, and explore new opportunities to make a positive difference in my community
I grew up in Vancouver, BC, and studied UX/UI design at Simon Fraser University. I am passionate about marketing and design, and I have worked in various industries such as mattress manufacturing, Footwear and orthotics, non-for-profits and educational institutions.
Genuinely, I enjoy the creative process of developing and executing marketing campaigns. All the way from, brainstorming and researching to asset creation, testing, and publishing. Having a background in app development and product design allowed me to understand the importance of preparation and research, and how it is vital for a successful marketing campaign. Knowing your target audience, establishing goals, and creating tactical plans provide clarity and a clear vision of the project to team members and stakeholders.
Restwell Sleep Products is a mattress manufacturer and wholesaler located in British Columbia, Canada. A family-run business with over 30 years in the industry, and over 150 retail partners, Restwell is the leading manufacturer of mattresses in Western Canada.
At Restwell, I had the opportunity to coordinate multiple digital marketing campaigns, implement new branding guidelines, and revamped its corporate website. Browse through completed projects and more.
After graduating from university, I decided to start my journey into self-independence and financial freedom. For over a year, I took the role of marketing specialist and designer for over seven businesses and coordinated multiple marketing campaigns to improve their sales, website traffic, customer reach and branding.
Here is my journey, the obstacles that I encountered and how I went about solving them.
I have explored many hobbies to better myself. And through many years of exploration, I have found that machine embroidery has brought me the most joy and personal satisfaction of them all.
With my skills in marketing and design, I decided to turn this new passion of mine into a business and achieve the passive income every millennial desires.